Challenge: Clinician Chris Cox needed to create an online shopping venue to provide his fans with a source for the horse training products featured on his nationally televised show.
Solution: Chris' popular RFD-TV show airs in late night when the call center was closed, so HSMG started by conglomerating a host of e-commerce best practices in the site functionality, ensuring any customer could happily serve themselves in the company's off hours. Beginning with product selection, categorizing, pricing and copy, we built a comprehensive equestrian shopping destination. Ongoing support updates focused on strategic specials and merchandising improvements to grow online market share in this highly competitive market.
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Challenge: Western States Horse Expo added a dogs pavilion to their wildly successful equine expo and needed to create a separate identity and web site for man's best friend.
Solution: An in-depth Western States Dogs Expo web site was conceptualized, designed and developed to increase attendance at the Sacramento, CA event. Search engine friendly navigation, memorable graphics, a playful copy voice and interesting and educational content make this web site ring true to the budding Dogs Expo brand. |
