About the Staff of HSMG

Sara Bewley, Partner
An energetic, results oriented management professional with extensive experience in operations management and marketing, Sara works hand-in-hand with clients on a wide variety of projects, including strategic consulting that ties marketing to the bigger picture presented by their P&L Statement. With a three year tenure as the Vice President of Clinton Anderson's Downunder Horsemanship (with an additional 4 years prior as a client/agency overseeing all marketing), Sara was responsible for strategic oversight of daily operations for the multi-channel retailer; including hands-on management of call center, inventory, fulfillment, in-house catalog production and graphic design, television production, product manufacturing, web site management, accounting, sponsorship solicitation/relations, public relations and management of on-the-road events and staff. In addition to managing a staff of 35 with nine direct reports, she spearheaded inception of a monthly subscription based club with over 6,000 members in its first year, developed sales and marketing strategies responsible for double digit growth, personally solicited and serviced sponsorship agreements with such industry leaders as Wahl Clipper, 3M Animal Health, Featherlite Trailers and Primedia and coordinated logistics for thirty special events per year. Prior to her leadership of Dowunder Horsemanship, Sara was responsible for overseeing the national advertising, pr and web development for tack manufacturer Weaver Leather and led internet initiatives for cataloger Horse Health USA/PBS Animal Health. A graduate of the University of Wisconsin-River Falls with a Journalism/News Editorial Emphasis and Animal Science minor, Sara is active member of the Cross Timbers Business and Professional Womens Club (CTBPW).

Danielle C. Monroe, Media Coordinator
From club involvement in 4-H Horse and Pony to "Hoosier Hounds" to FFA and hands-on college-years jobs including veterinary clinics, a Thoroughbred breeding farm, a trail riding facility and an equestrian YMCA camp, Danielle has an array of experience in the equine industry. With a BS degree from Purdue University in Agricultural Communications and a minor in animal science, she also has the knowledge and education to back her passion. It is through her combined experiences and talents that she has come to the role of writer, public relations agent and media planner for Hill Shepherd Marketing Group.

Erik "Mack" McGowan, Graphic Designer
Mack is a family man, a musician, self-described goofball and Hill Shepherd's multi-talented graphic designer. His experience in the advertising, signage and new media industries gives him the foundation from which to produce unique, forward-thinking designs for Hill Shepherd's clients. A fellow Tarleton State University alum, Mack holds a degree in Communications.